A homepage teardown: what we would change in the first hour
Five fixes that move more visitors to an enquiry, none of them a redesign.
Most homepages do not need a redesign. They need five specific fixes, and none of them take a developer a full day.
Say what you do above the fold
A visitor should know what you sell, who it is for, and where they are within a few seconds. Clever taglines usually fail this test.
Give one obvious next step
Competing buttons split attention. Pick the action you most want and make it the loudest thing on the page.
Move proof up
Reviews and results buried at the bottom are doing nothing. Put a piece of proof near the top where the decision is actually being made.
Fix mobile weight and cut the form
Compress oversized images, and remove every form field you do not truly need to have the first conversation.
The Spark Ink team
The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.
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