Spark Ink

Strategy

Twelve questions to ask before you hire a marketing agency

The answers tell you more than any portfolio will.

A portfolio tells you what an agency can make. These questions tell you what it will be like to work with them.

About the work

Who does the work day to day. What happens in the first thirty days. What does the reporting look like and how often. Which numbers will we judge this by. What have you tried that did not work.

About the terms

What is the contract length and notice period. Who owns the accounts, the ad account, and the content when we part ways. What is included and what is billed on top.

About fit

Have you worked in this market. What do you need from us to succeed. What would make you turn this project down. When should we expect the first real result.

Vague answers now become disputes later.

SI

The Spark Ink team

The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.

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