What to automate first when your enquiries start slipping
Reply speed, then routing, then follow-up. In that order, and here is why.
When enquiries start falling through, the instinct is to buy a bigger system. Start smaller and in this order.
First, reply speed
An instant acknowledgement that tells someone you have their enquiry and when you will come back buys you hours of goodwill and costs almost nothing to set up.
Second, routing
Every enquiry should land in one place with an owner. Most lost enquiries were never ignored on purpose, they just arrived somewhere nobody was watching.
Third, follow-up
Most enquiries are not lost at first contact, they are lost at the third. A short automated sequence catches the people who meant to reply and got busy.
Automate in that order and you fix the leak before you spend on more traffic.
The Spark Ink team
The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.
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