An email sequence that recovers abandoned carts without discounting
Three emails, one text, and the reason discounting first costs you margin.
Discounting the first message trains people to abandon carts on purpose. Try answering the actual hesitation first.
Message one, a few hours later
A short reminder with the item and a direct link back. Many abandoned carts are just interruptions, not objections.
Message two, the next day
Handle the doubt. Delivery times, returns, sizing, and a review from someone like them. This is the message that usually does the work.
Message three, two days later
Scarcity if it is true, otherwise a helpful nudge and a way to ask a question. Never invent urgency you cannot back up.
Where the text message fits
One message, between the second and third email, for people who opted in. Keep discounts for the very end, if at all, because every point of margin you give away has to be earned back.
The Spark Ink team
The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.
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