Turn one video into thirty posts: a repurposing playbook
The exact steps we use to take one recording and fill a month of content.
One good recording holds a month of content. The work is not making more, it is cutting well.
Record with cutting in mind
Answer one question at a time and pause between answers. Those pauses become clean edit points, which is the difference between an hour of editing and an afternoon of it.
Cut the obvious moments first
Every complete answer is a short video. Every strong sentence is a caption or a quote graphic. Every question is a headline for a written post.
Spread it out
Publish across several weeks rather than in a burst. The same clip can go out on more than one platform, and audiences rarely overlap as much as you fear.
The Spark Ink team
The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.
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