Why nobody reads your blog, and what to write instead
Write the answer to a question someone is already typing. Here is how to find those.
Most business blogs fail for one reason. They are written about topics the business finds interesting rather than questions customers are already typing.
Write the answer to a real question
The questions you answer on calls all week are the ones people search before they call. Those make better articles than anything on a content calendar.
Answer it properly and early
Put the answer near the top. Making someone scroll past four hundred words of preamble to get to the point is how you lose them and how you lose the ranking.
Publish less, but finish it
A handful of thorough pages that genuinely settle a question will outperform a pile of thin weekly posts, and they will keep working for years.
The Spark Ink team
The people who handle content, ads, and websites for businesses in Kampala and across the US, UK, and Canada. We write what we wish more clients knew.
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